Summary

At the confluence of marketing, communications and business development, I deliver intelligence on online media, its impact on how brands & individuals communicate and the ongoing redefinition of social norms through new technologies.

Using my multi-ethnic background & my expertise on Japan, I strive to bring a culturally sensitive analysis to digital influence.

I speak to businesses, audiences and individuals alike, helping them seizing the opportunities of the new media engagement & building digital strategies, bringing my more than ten years of experience as a lobbyist and business consultant.

Aside from contributing for Mobile in Japan, a community he founded, Asiajin and my own blog, I help organizing conferences around the world, from the monthly bilingual Tokyo 2.0 to the bi-annual [Re]Think series of events.

I hold a Master’s degree in International Affairs from the Graduate Institute of International Studies in Geneva & speaks several languages.

I’m a Swiss, a Greek & a Finn. I’ve lived in Tokyo, Manila, Limassol & Geneva.

Work with me

My areas of expertise can be summarized in four points:

- strategic counsel and digital strategy implementation to companies and inviduals related to online media trends, its implication for marketing and its related technologies. I try to keep a culturally-sensitive lens on my analysis (see my foundation)

- speaking at conferences on new media trends, on the evolution of societal norms & on the future of media, news and social technologies.

- bridging with Japan entrepreneurs, analysts and companies. Helping companies and individuals better understand this radically different market.

- organizing events, related to the emerging media trends, its related technologies but also on Japan.

Check the agenda to know which conferences I’ll be attending or speaking at and be in touch.

Resume

I have more than ten years of experience in the analog/digital marketing and advocacy field.

My LinkedIn profile is where you’ll find a comprehensive background on my past. However, in short

I’ve started as a web consultant during university, also working as a telemarketer -a great school for sales.
I’ve then joined a uB-mobile, a startup involved in digital mobile content -almost ten years too early- working with Nokia, Yahoo!, the United Nations or MTV, working as a project manager.
I’ve then worked for three years as the head of marketing and communications of a company bridging the Middle-East and Europe in the luxury sales.
I became a consultant again for a while, collaborating with foundations willing to understand how to leverage the web in their strategies.
After a quick passage at Reuters, working as a compliance specialist -not that I didn’t like the company, but the challenge proved not enough-, I became a lobbyist for the Geneva Business Federation, covering more than 600 clients, mostly in the hospitality and automotive industry.
Moving to Tokyo in 2008, I reinvented myself and started my current occupation. Rome wasn’t built in a day, but in six months, I was organizing the Tokyo 2.0 events, created a mobile news community and had linked with multiple circles involved in the web & media in the capital.
As you can see, it’s over time that I became digital intelligence strategist.

Feel free to contact me if you want to know more.

Extra-curricular

As most people in my field, I’m using Twitter. I try to use these channels to curate interesting news and opinions.

I’m organizing the Tokyo 2.0 monthly bilingual events, where Japanese and international people and companies meet to talk about the future of the web.

I’ve launched Mobile in Japan, a news site and community about everything mobile in Japan, catered for an international audience. I’m its editor-in-chief.

I’m co-organizing the [Re]Think series of events, launched by Christine Lu. Business, technology and sustainability are the topics that were covered in Hawaii in November 2009. I participated in the panel on Asia, as the Japanese specialist.
The second meeting will be held in Shanghai and Beijing this coming May.

I’m overseeing the social web strategy of TEDx Tokyo, an independent TED series of event held in the Japanese capital, along with a fabulous team of people. I was very much involved in the inaugural one in May 2009.

I’ve started giving a hand to Geeks on a Plane in June 2009 during their China-Japan tour.

I’m a writer at Asiajin, the definitive website about web news from Japan.

There’s no internet. There are internets. Being from Greek and Finn descent, raised in Switzerland, having lived in -and still working with- Japan, in the Philippines and in Cyprus, I can see how culture and language affect the way people use technology. It’s not only about making these internets connect, it’s about creating a platform that allows people to be on the same page when they say hello.