Profile
Summary
At the confluence of marketing, communications and business development, I deliver intelligence on online media, its impact on how brands & individuals communicate and the ongoing redefinition of social norms through new technologies.
Using my multi-ethnic background, I strive to bring a culturally sensitive analysis to digital influence.
I speak to businesses, public audiences and individuals alike, helping them seizing the opportunities of the new media engagement & building digital strategies, bringing my more than ten years of experience as a lobbyist and business consultan
I also do market research for clients interested in Japan, the Philippines and lots of other APAC & European territories.
Aside from contributing for Mobile in Japan as the editor in chief, Asiajin and my own blog, I help organizing conferences around the world, from Tokyo 2.0 & the worldwide [Re]Think series of events to the Internet & Mobile Marketing Association of the Philippines Summit.
I hold a Master’s degree in International Affairs from the Graduate Institute of International Studies in Geneva & speak several languages.
I’m s a Swiss, a Greek & a Finn. I have homes in Tokyo, Manila, Limassol, Athens & Geneva.
Feel free to contact me if you want to know more and work with me
Resume
I have more than ten years of experience in the analog/digital marketing and advocacy field.
My LinkedIn profile is where you’ll find a comprehensive background on my past. However, in short (well, somewhat short):
After getting my first email and creating my first website in 1994, I did some web consulting during my university years, seriously around 1996, and learn the ropes of sales as a telemarketer.
During the dot-com boom, I joined a uB-mobile, a startup involved in digital mobile content -almost ten years too early- working with Nokia, Yahoo!, the United Nations or MTV.
I then worked for three years as the head of marketing and communications of a company bridging the Middle-East and Europe in the high end luxury segment.
I became a consultant again for a while, collaborating with foundations willing to understand how to leverage the web in their strategies.
After a quick passage at Reuters, working as a compliance specialist -not that I didn’t like the company, but the challenge proved not enough-, I became a lobbyist for the Geneva Business Federation in 2006, covering more than 600 clients, mostly in the hospitality and automotive industry.
Moving to Tokyo in 2008, I reinvented myself and started my current occupation. Rome wasn’t built in a day, but in six months, I was organizing the bilingual Tokyo 2.0 events, created a mobile news community, Mobile in Japan, and had linked with multiple circles involved in the web & media in the Japanese capital.
In 2009, I lived for several months in Manila and started engaging in that market, the most promising digital market of the region. Apart from clients, I notably keep helping the Internet & Mobile Marketing Association of the Philippines. That year witnessed my first involvement with the Geeks on a Plane tours without which I couldn’t live now, the co-organization of [re]think:Hawaii, the lead social web strategy for TEDx Tokyo and my involvement with Asiajin.
2010 saw the relocation of my HQ in Europe. On an sunny island, Cyprus. In parallel, I’ve intensified my travels to Asia, spending an increased part of my time between Tokyo, Singapore and Manila and earning some air loyalty miles, in a good ‘Up in the Air’ George Clooney fashion.
Extra-curricular
As most people in my field, I’m using Twitter. This is where you’ll find my daily thoughts, since I mix professional updates with more general ones. I’m usually opinionated. You don’t have to like my opinions obviously.
I also express myself using photography. Or at least I try. I’ve got more than 100,000 unshared digital pictures on various hard drives.
I am a fan of nice people. And if you have to remember one thing, please keep that last one only.
