Paul Papadimitriou

Going through and computing the LROI of your campaigns can be a very integral exercise in building a business case for transforming your lead-management process and developing lead nurturing campaigns.

While one of the key elements of any campaign is measurement, standardized metrics all have flaws. That Lost Return on Investment (LROI) is an interesting take on how B2B campaigns rely on somewhat skewed ones. ➡ False Numbers, Lost Revenue & ‘The Karate Kid II’