As I’m starting my December tour of Europe -I’m currently on lay-over at the Athens airport-, I wished to point out an event that was not on my map when I started planning it.
I was recently invited to attend the Monitoring Social Media Paris 2010 day, on December 10 in the French capital. It will be a day of brainstorming and reflexion on the role of social media with some proeminent marketing, PR & new media professionals, like my Constellation partner, Brian Solis.
As the social business industry is slowly taking shape, I hope to see more and more gathering of people talking about business objectives, data and case studies, instead of the old -and easy- route of barking about how transformative social media can be and parroting Mashable articles.
The agenda of MSM10 -that’s the official tag of the event- is really interesting. It compares well with the previous events which happened in London, San Francisco, Boston and New York City.
Cool thing is that I’ve got two tickets to offer. That includes the conference, catering and the networking session. I know that most of those who are reading this are in Asia, but, you never know, this might lure you to the beautiful city of Paris.
Just send me a tweet to @papadimitriou by telling me which will be, for you, the most interesting trend in new media in 2011. I know it’s broad and there’s no ready answer. That’s on purpose. I’ll just pick the two I found the most interesting (and might even mention you in a forthcoming interview).
It’s real-time, so you’ve got until Monday 5pm CET. Tweet away & I’m hoping to meet you next Friday!
Constellation [ˌkɒn.stəˈleɪ.ʃən] from Latin constellātiō cōn, with, and stēlla, star, astral body.
That word actually has many meanings. Here are three.
- A formation of stars perceived as a figure or pattern.
- An image associated with a group of stars.
- The configuration of planets at a given time.
Here’s one more.
Constellation Research is a next-generation research firm.
And, starting today, I’m joining this network of member analysts who seek to approach research from a cross-disciplinary approach.
Now, wait. Don’t I have my own consultancy? Yes, and it stays. How?
You see, there’s a lot to say about being a next-generation network. The idea here is to maintain independence of the members -who all have their own practices- while (net)working together to better serve those who seek insight, guidance and advice. Better serve clients in a word. Eating my own dog food: I bark often enough about bad customer service not to apply my own advice to my own self -open leadership, shared resources, honesty (I sometimes call that one the no BS policy), rigor and else. You can work with me alone or get access to the network. It’s customizable.
But independence has an even stronger meaning here. Independence as a group means independent research. Independent guidance. Independent minds.
And what minds. It’s very humbling to bealong those who joined this opening wave of member analyst. Just read on.
- R “Ray” Wang, the driving force behind Constellation. A former Altimeter, VP and Principal Analyst at Forrester, he has a long history with enterprise applications as well as other leading-edge technologies. He headed up the analyst relations program for PeopleSoft, and at Oracle, he served senior product management roles for both the ERP and CRM product lines. He was voted Analyst of the Year for both 2008 and 2009 by the prestigious Institute of Industry Analyst Relations (IIAR). [Twitter | Blog | RSS]
- Phil Fersht, a well-known industry analyst covering business process outsourcing (BPO) and IT services worldwide. He is the founder of the acclaimed global sourcing blog “Horses for Sources”. Before that he worked for 15 years at AMR Research (now Gartner Group), Deloitte Consulting, Everest Group, and IDC. [Twitter | Blog | RSS]
- Maribel Lopez with her deep industry knowledge in covering the communications industry. Over two decades of marketing and industry analyst experience, covering the massive shifts in the communication market. Maribel has worked in marketing at Motorola and Shiva corp and as an analyst for IDC. She also put in over 10 years at Forrester Research, most recently as Vice President of the tech industry strategies group, covering network and service strategies, enterprise communications, and consumer markets for voice, video, and data. [Twitter | Blog | RSS]
- Oliver Marks, partner at the Sovos Group, who provides consulting to end-user organizations on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey on major initiatives around knowledge transfer and change management. [Twitter | Blog | RSS]
- Vinnie Mirchandani, a thought-leader on trends in software, outsourcing, and offshoring. He has personally assisted clients in negotiate technology contracts valued in excess of $5 billion and has advised companies on IT risk management, globalization and sourcing issues. Vinnie is the founder of Deal Architect and is a former Gartner analyst and an outsourcing executive with PricewaterhouseCoopers. [Twitter | Blog | RSS & RSS]
- Sameer Patel, a partner at the Sovos Group. Sameer is a recognized expert in accelerating business performance via the use of collaboration and enterprise social software. He has more than a decade of experience managing initiatives for large organizations to help drive sales and marketing intelligence, partner network optimization, innovation, customer acquisition, and employee productivity via communication and collaboration technologies. Sameer’s clients have included Ingres, Sun Microsystems, Computer Associates, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. [Twitter | Blog | RSS]
- Frank Scavo, the co-founder of Strativa, a management consulting firm providing business and IT advice to end-user organizations. He has over 20 years of experience in IT strategy, IT management metrics, enterprise applications, and business process improvement, serving end-users in a broad range of industries, including manufacturing, life sciences, consumer products, high-tech, distribution, retail distribution, and information services. He is especially skilled at aligning business and IT strategy, developing the business case for new systems, and facilitating the selection of enterprise systems, such as ERP, CRM, and supply chain management. He is also an expert in benchmarking IT spending and staffing levels for end-user IT organizations. Frank is a Certified Fellow in Production and Inventory Management (CFPIM) by APICS, the Association for Operations Management. He is also the President of Computer Economics, an IT research and metrics firm, founded in 1979. [Twitter | Blog | RSS]
- Alan Silberberg, a leading analyst in Gov 2.0. He speaks on transformational change, crisis and brand communications, and government 2.0 and the crossover into business and technology. Alan has government and private sector experience, having served in the U.S. White House, at Paramount Pictures and numerous technology companies as an advisor, founder or investor. His clients have included the Vatican Global Licensing group, currently elected officials, and former elected officials as well as numerous technology startups. He is focused on the business side of Government 2.0 and how the technology platforms create commercial ventures and new markets. He is the founder of Gov20LA which is the first west coast un-conference for Gov 2.0 tech. [Twitter | Blog | RSS]
Not to mention the board of advisors: Paul Greenberg [Twitter | Blog | RSS], Dennis Howlett [Twitter | Blog | RSS], Erin Kinkin, Esteban Kolsky [Twitter | Blog | RSS] & Brian Solis [Twitter | Blog | RSS].
Ok, humbling was not enough. Seriously.
The research agenda includes a number of emerging trends and technologies: enterprise applications, legacy system optimization, cloud computing, mobile computing, social networking, business analytics, game theory, and unified communications. Knowledge provided both in open and syndicated forms.
Knowledge is the keyword here. And you guessed it, I’ll be focusing on my traditional areas of expertise, brands and consumer interaction. More details about the services are on the Constellation website. Management consulting, executive sessions, thought-leadership, private and public keynoting will still be a focus of mine, don’t worry. That’s my forte -along with being opinionated- and will remain as is.
I have to add a more personal twist here. Many of those who know me are aware of the immense admiration I have for Altimeter -the firm Ray just left- and my personal friendship with Jeremiah Owyang, one of its main partners. I’ve already been asked a dozen time the question and, in the spirit of total transparency I’ve taken for some time now, I want to be clear on that one. I haven’t changed a iota about what I think about Altimeter. I”m in total admiration of Charlene Li, I love my good friend Debs -too long I haven’t seen you!- and I’m still in awe about Jeremiah’s skills all the while I remain a close friend. Those who are looking into something more there are just taking a road to nowhere, sorry. And just go reading what both Ray and Charlene are saying about their new relationship.
Talking about what everyone is saying, I’m the press contact for EMEA/APAC while Brian is the one covering North America. Just feel free to contact us for more.
Whatever you want to call it, the redesign that was unveiled yesterday is a big departure from the simple stream we’ve been used to since the microblog’s inception.
Now, I’ve always argued that adding features was not the prime concern when looking at a product. User experience via the user interface is what matters.
Being a very text-based person myself, I was not sure how Twitter would be able to make it work while not looking like Pownce, the now-deceased social network that added inline-media in its stream.
But Twitter seems to have made the right call.
Users are on Twitter.com
Know your users/consumers behavior. While third-party clients are all the talk amongst geeks, an overwhelming 78% of the Twitter users go to Twitter.com. Twitter.com is what most users see everyday. Not Tweetdeck, not Echofon, not Hootsuite, not Seesmic. Twitter.com.
Users want media-rich experiences
Again, know your users/consumers behavior.
Most of the users are not purely text-based like I am. Does any single article on the web get the number of views a viral YouTube video can get? Probably not. We’re drawn to images. They play with more of our senses.
Look at the success of Facebook. It reigns for its ability to aggregate everything on the stream, from pictures -it is now the largest photo-sharing site on the planet- to links, from videos to questions.
It reigns for its ability to create a virtual Ἀγορά, agora, the place where people meet, exchange, sell, buy and speak in public.
It is what makes Facebook so attractive & sticky. A destination website that you don’t have to leave. Add the ‘Like’ -what people liked outside of Facebook- and you’ve got a holistic experience.
Twitter understands that. It has outgrown the innovators and early adopters -people like me. It has become a huge water cooler experience, where people stop to listen to what’s going in on, tell people what they’re up to, joke about non-sensical stuff, get the most recent news, exchange with like-minded people, show their latest pictures, pitch their product and what’s not.
Twitter works because it amplifies real-life gestures. Reading, writing, watching, demonstrating.
Adding rich-media will only further grow this sense of belonging to a public place. To the Ἀγορά.
How the redesign impacts brands
- Users will stick to Twitter.com
Up to now, links shown on Twitter.com would have to be clicked, leading to a new browser window. With more that 25% of the tweets containing a link -whether it’s a URL for a website, a picture or a video for instance- the redesign will alter the users’ behavior. A lot.
Taking cues from the newly release Twitter for iPad application, media will now open in a second pane on the website. Flickr pictures and YouTube videos. Etsy product images too. No need to leave the website.
- Users will expect richer experiences
The redesign is an opportunity. What Twitter has allowed you is to make your channel less dry. Or richer. Pick your words. Pick your videos and pictures.
Brands using Twitter need to assess which platforms they are using and if they want to switch services in order to satisfy users who will undoubtedly be less and less willing to leave Twitter.com
Current limitation is that Twitter has only partnered with sixteen service -including Twitpic, Flickr, DailyBooth, YouTube, Vimeo and Brightcove. Only those sixteen will show something on the new right-pane to begin with.
- Users will focus more on content consumption
An often-overlooked aspect of Twitter is that people are not only there to share. They’re also there to listen, watch, click. Not everyone tweets, you know.
By prompting a new experience, Twitter makes it easier for people to understand what it is about. Facebook users trying out Twitter will be more familiar with the environment, with the type of interaction they’ve been accustomed to.
It’s a big deal. The success of Facebook is based on both people easily sharing and people easily consuming content.
Twitter has suddenly become less difficult to explain and new users will be drawn by the new interface -or, at least, not put off by its inexplicability.
But these new users will be different. They will be consumption-driven. Think YouTube: most users do not upload videos, they merely watch them.
Twitter is becoming a read/watch/share platform. In that order. Not only the share/read/click it was up to now.
- Users will get better recommendations
The platform is really encouraging the growth of its social graph.
With the introduction of the second pane, Twitter has beefed up its profile recommendation system -the “follow recommendations”. Users will now see four profiles instead of two, making it easier to create new connections.
Add the recent roll-out of the profile-specific common followers feature -“you both follow”- and the “followed by” information and you’ve got an opportunity for brands to be discovered and promote other accounts, like product-specific ones.
I actually find this system overall better than Facebook’s. The “Likes in common” remains overwhelming, misplaced and underused. Twitter’s lighter options make a lot of sense.
- Users won’t see your account background image
It’s a smaller implication, but it’s there. If you’re using the account’s background to convey data, like contact information or else, the new widescreen layout is crushing it to oblivion. Simply forget it.
Truth to be told, I was never a big fan of it in the first place, no real call-to-action there, no linking.
- Users will get more used to location
The new layout also introduces maps. Locations through Twitter -or via Flickr pictures- are now shown with an accompanying map.
Not only users will take notice more than they might have been until now, but it might trigger their will to try location-based tweets -and third-party location services.
Take note of this emphasis.
What the redesign left unchanged
Some key Twitter-specific design choices were not altered by the redesign.
- Users will still see the tweets chronologically
While the second pane allows for a different experience, the stream itself will not change. Compared with Facebook and it’s relevancy algorithm that pushes the information on top of its newsfeed, Twitter still relies on a purely chronological stream.
It means that brands need to push users to actually visit their Twitter channel and be smart about content so that it gets retweeted/shared enough to garner the attention by landing in other users’ streams.
- Users will still have a hard time having a conversation
Twitter still relies on clicks to see reactions to a tweet or replies. And an account not following another one is prevented, by design, to see its replies in the streams.
Compare that to the threaded conversation model on Facebook. I needn’t say more.
It cuts noise, but makes it hard to have a real conversation. While brands are using monitoring tools which automatically thread conversations, keep in mind than the vast majority of users don’t have this capability on Twitter.com.
Be smart on how you answer your consumers.
What Twitter didn’t announce
The use of third-party providers for the current redesign allows companies to chose a media sharing service which includes some measurement system, but it’s not enough. Like relying on external services -think bit.ly- to garner measurements on clicks done through tweets is not enough.
Analytics is a tool sorely missing for brands on Twitter.
Analytics could also uncover the dark matter of Twitter: the good portion of users who do not tweet -or only occasionally so. Have they actually been to your account for instance? It’s currently impossible to monitor these behaviors.
The creation of a Twitter-branded URL shortening service, t.co, however hints at a potential package for businesses that would include metrics. This might be around the corner.
- Verified account guidelines
The “verified account” status is still hard to get for businesses. While we’re not exactly in the age of cybersquatting anymore, Twitter should make it easier for brands to submit a request for verification, with simple and clear guidelines.
I also expect that to arrive in the coming months.
- Rich sponsored tweets
It doesn’t seem that Sponsored Tweets are media-rich capable. Yet. I’m sure Twitter’s ad platform will be enhanced shortly.
Twitter’s new strategy: Twitter.com
Twitter is for news. Twitter is for content. Twitter is for information.
Read that again. Kevin Thau‘s second sentence. Content.
It’s a refocus on consumption of content.
It’s the new strategy for Twitter. Mark my words. If you look at the company’s behavior these past months, with the Twitter Economy -the API-based ecosystem that saw third-party service providers strive- being cannibalized, the path is clear.
The redesign is yet another stepping stone after the creation of the aforementioned URL shortener and the acquisition of Tweetie -now Twitter for iPhone and, newly, for iPad.
You gotta go on Twitter.com or use tools that will mimick the experience closely.
It’s a refocus on Twitter.com.
This is where the company will make money, not on third-party services.
Twitter has not just added a pretty layer over an existing platform. It’s truly a new Twitter. A Twitter that means business.
I’m not perfect, but I’m almost there.
I was thirteen. This is what was written on a keychain my German class teacher offered me after I rushed a print job of the class log on my dot matrix printer in the wee hours of the morning, while I could have done it way before.
Paul has the beard of an adventurer while wearing one Harvard T-shirt. The paradox between the Ivy League career and his apparent wish to sail away shows in his personality. He talks without having been invited to, asserts his truth, then discards any answer, all focused he is on chatting with the girl next to him.
I was sixteen. I got profiled in the Journal de Geneve —which used to be the most prestigious newspaper in my hometown, Geneva—during a political debate its journalists organized at my high school.
You came into the room, scanned it and acted like you decided no one was worth it.
I was twenty. I was invited by my girlfriend of the time to a birthday. That perspective was given to me by someone who attended that night, years afterwards.
Imperfect, opinionated, shy.
But it read into: disorganized, self-centered, arrogant.
Age is a matter of perspective and choice.
I’m still shy. Believe it or not. I always hid behind my mother when I was a kid. I’ve learned to make up for it. By talking too much sometimes. I do care.
I’m still opinionated, even more than I used to. But I’ve learned to focus. And I’m still trying to shut up when necessary. I do listen.
I’m still not perfect. Far from it. I’ve had successes and failures. Did mistakes and still do. I’ve learned and still am learning. I do learn.
I’ve become a better person. Or so I think. These descriptions were the feedback loop I needed to aim for more. Age is a matter of perspective and making the right choices. Aiming at becoming a better man is what makes the whole journey fascinating.
But it’s not enough. Creating happiness is what makes the whole journey worthwhile.
With introspection and smiles around, life is beautiful. Every. Single. Minute.
The good times. The bad times. And the ugly times. Every. Single. Minute.
I’ve seen things you wouldn’t believe.
I’m just some random guy, really. With too much luck sometimes.
And even if I try having no regrets, trust me, remorses haunt me.
I’ve been lucky as hell. Really lucky. Lucky in the good and the tough times. Lucky to be surrounded with amazing people. You, old & new friends. Really lucky. Even while being geographically close to no one, always on the road, you, my friends, are always there.
You’ve been there every step of the way. Been the ones I needed to become better. Been following my crazy work life, going from freelancer, to startup guy, to business consultant, to lobbyist, to communication consultant -or whatever you want to call my current job. Been following my multiple change of locations. Been following the many lives I already had.
They say cats have nine lives. I might already have consumed a few. Switching to a new one when I realized I was not good enough of a man.
Remorses haunt me from the times I’ve actually hurt people. Even if it was not on purpose. I did it. I can’t go back in time. But each time, one life was consumed.
Primum non nocere. Do no harm. Rule #1. Father’s a surgeon, you know.
Nine lives. Nine shots at creating more smiles.
A gentleman will walk but never run
I’m still imperfect, opinionated & shy. I will always be.
To all my friends, thank you for being there. I always hated having heroes. But the heroes are the guiding light. You are my heroes. I will try my best to make you happy.
Αν τον όρκο μου αυτό τηρήσω πιστά και δεν τον αθετήσω, είθε ν΄ απολαύσω για πάντα την εκτίμηση όλων των ανθρώπων για τη ζωή μου και για την τέχνη μου, αν όμως παραβώ και αθετήσω τον όρκο μου να υποστώ τα αντίθετα από αυτά
➡ Hippocratic Oath
I turned thirty-five yesterday.
But I might still be the guy talking to the girl next to him. I’ve got a few lives left to correct that one. Or not.
The average Asian spends more time on…?
- Brushing Their Teeth
- Having Sex
- On Yahoo!
- On MSN
I’m not an average Asian. Nor is Ken Mandel, but he sure does know a lot about the Asian market. You know, being the VP Advertising, Sales & Marketplace of Yahoo! APAC and all.
And all? Well, more than that. People keep telling me how they’d love doing what I’m doing. Look elsewhere: I’d like to be Ken when I grow up.
His Internet & Mobile Marketing Association of the Philippines Summit keynote was, well, extremely cool. Turtleneck-less Jobs-cool.
When he talks about digital trends, we listen. I listen. Age is only a matter of perspective, but since he likes to call himself a veteran, I’ll hand him that title easily. He’s got chuck loads of expertise to share. And seven trends.
Today is Araw ng mga Bayani in the Philippines. The National Heroes’ Day.
Unbeknownst to many, Ἡρώ -Hero- was actually a woman. Her lover, Λέανδρος -Leandros- would swim every night across the strait to be with her, guided by a lamp she would light on at dusk.
Hero was not the one who swam through dark waters. Hero was the guiding light. She was the one who showed him the way.
We’re all Leandroses, we need heroes. We need φῶς, that which gives light.
Not for the grandioseness of worshipping the past. Not to be forced in any predefined channeled life. But to be to have our smiles lit up. To be inspired. Challenged.
Her talk at the Internet & Mobile Marketing Association of the Philippines Summit was nothing short of impressive. Not because of its delivery only, but because of its tone.
Social media is transforming us. We all become media. For the best and the worst. As a journalist -and manager-, she’s on the forefront of this shift. While brands may look for new ways of engaging with customers, while they try to monetize these new channels, the passion is not always in their camp. It can’t.
The Real Passion Of The People
I mean, I love brands. I can be passionate about some -Apple haters, start flaming me now-. But is it even considerate to compare a passion for a brand to a passion for your country? To a changing society? To the future of next generations?
I don’t have to answer that one, but I will: no, it can’t be compared. The transforming effect of social technologies, its impact on people, on politics -as better defined by res publica, republic, the latin for the public realm- and on the culture is far deeper that the one brands will experience.
Did I just say that? Yes, I did. And I tell brands I work with. In order to understand the social web, they need to understand the people. The people and their culture. This is where the tectonic shifts are happening, the commercial aspects of it only being an aftershock.
I was lucky enough to sit with Maria, along with Jeremiah Owyang, at her ABS-CBN News office the day before her keynote address.
Yellow painted walls for hope, Larry King calendar for scheduling, a calm posed voice for a passion.
She told us, along with Glenda M. Gloria, ANC’s CEO, how the channel -a real media conglomerate- was adapting to this new chapter for journalism. Adapting is not the word. Testing the waters is more likely. That’s what I liked. For all the hoopla about social media “expertise”, we’re all testing its outcomes and trying to figure out best practices. We might sometimes be critical of journalists -I have- for some show poor adaptation skills, but, hell, it’s unsettling.
ABS-CBN has to be recognized for trying. Testing, failing, learning, reshaping, testing again. The Fail Fast theorem.
Yup, all journalists use Twitter (gotta love my friend TJ, their early adopter), although Maria admits that some needed to be pushed more than others. The breaking news policy is clear for it is short. Common sense seems to be the basis for most that the channel is trying. Best policy indeed. But journalists using online media is not what I want to talk about here.
There are two initiatives I want to focus on. Read on.
First is the ABS-CBN Citizen Journalism initiative started as early as 2005 (!) with Citizen Patrol. Through various iterations, it became what it is today. A citizen feedback loop.
Last year, just as I was closing my Philippines chapter -I had lived there for 8 months- the news of the Maguindanao Massacre slapped me in the face. There I was, in Disneyland -Makati City, the hypercentre of Metro Manila- listening about a local political feud that ended up with 57 people butchered.
This is not the kind of news you often get when sitting in a Geneva or Tokyo office. This is the kind of news that revulses you. That puts you on the edge. It did put me on the edge. And here I am, months later, sitting with Maria telling about how the channel deciphered the bits of news getting in on that November 23. Gripping.
Citizen journalism is reshaping the world of journalists. People are media. Through the proxy of their phones. With video. With camera. With text only sometimes. But they report. They send information around. And ABS-CBN channels it. Becomes that guiding light. Tell them what to do with it so that it gets amplified. Curates it.
The channel has more than 75,000 so-called patrollers, or citizen journalists. A real community. More than 20,000 on Twitter, almost 4,000 on the BMPM micro-site. Around 3,500 on Multiply. Roughly 25 emails, 130 voicemails and 40 texts are left per day.
This website is a collection of news stories submitted by Boto Patrollers. The stories are not edited, fact-checked or verified, unless marked otherwise.
And more than 110,000 on Facebook. Up to 400% more engaged apparently.
Now, imagine getting the first picture of the massacre through these channels. What do you do with it? How do you verifiy the information? All journalists on the ground are dead. What a responsibility.
What a learning curve too. This is the forefront of social media.
Citizen Feedback Loop
The Philippines has a history of early adopter syndrome -a mix of culture & emerging market factor maybe. Do you think American Idol was the first asking to text in votes? Think Philippines. 14 years ago.
And still today: last March, the Vice-Presidential debate -Harapan- added a citizen feedback to its format.
It might sound crazy to some -I used to be a lobbyist, I know about pre-formatted debates-, but what a result in terms of feedback. Not only did #Harapan trend on Twitter that night at number 6, but there were almost 10,000 comments on the online chat, almost 9,000 tweets (at 27 tweets per minute) and 2,300 posts on the Facebook Event page.
Now, Pinoys can be very vocal politically online. I always found that striking compared to the reserve they always had about the topic in front of me -then again, I’m just a foreigner. Using this passionate feedback loop to scrutinize candidates live? That must have been something.
The usual polls were not fast enough. ABS-CBN had all the cards live.
Again, this is the forefront of social media.
So, why am I telling you all this, besides the impact it had on me? Journalism is at the front of passion. It deals with our lives much more than brands do.
Journalism is also one of the first industry that is being completely reshaped by social media. Shaping the citizen feedback loop is key. The customer feedback loop that brand marketers seek to understand will be very close to it.
Learn from journalists. They know how people become empowered through new technologies.
You are powerful. You will make a difference.
➡ Maria Ressa
When Leandros died, submerged by heavy waters, Hero jumped in the strait and drowned.
Don’t let anyone drown. You all can be heroes.
Japan needs to be at SXSW because SXSW needs Japan! Read more about why here. I’ve created SXJapan.com to raise awareness, adding some relevant information in Japanese. Thanks for all of those who are helping by voting or sharing the information to their networks, I know who you are (special thanks to Masato Kogure for his article).
There are two separate SXSW panel you can vote on. Ryan, CEO of HootSuite has one here. I highly recommend it. You can see mine here.